Abortion providers will not be allowed to advertise on TV - for now...

Tue, 9 March, 2010

You may recall that this time last year LIFE was urging supporters to lobby the Broadcast Committee of Advertising Practice, concerning its proposals to allow what they euphemistically call "post-conception services", i.e. abortion providers, to advertise on television. A (not exhaustive) list of reasons to be wary of the proposal can be found here.

The BCAP has decided that, for the moment, this change will not go ahead (although this may change in the future):

"In March 2009, the Broadcast Committee of Advertising Practice (BCAP) consulted on a proposal to include a rule in the BCAP Advertising Code about post-conception advice services. In recent weeks, Ofcom and BCAP have identified some outstanding matters for further discussion on the proposal. Both parties agree that this should not delay the launch of new Broadcast Advertising Code, which BCAP intends to publish shortly.

Therefore, when the new Broadcast Advertising Code is published, the regulatory position for advertisements for post-conception advice services will remain unchanged. This means that radio advertisements will only be acceptable for family planning centres approved by a Local Health Authority, the Central Office of Information or another appropriate NHS body. On TV, advertisements for non-commercial post-conception pregnancy advice services will continue to be permitted – subject, of course, to them complying with all appropriate rules in the Code - and advertisements for commercial post-conception advice services offering individual advice on personal problems will not be acceptable.

BCAP intends to make a separate regulatory statement on this subject at the earliest opportunity, but after the new Broadcast Advertising Code has been published."